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    <title>Kantar – Perspectives &amp; Inspirations</title>
    <link>https://www.kantar.com/Inspiration</link>
    <description>Explore the Kantar point of view.</description>
    <language>en</language>
    
    <item>
      <title><![CDATA[What is pilot testing?]]></title>
      <link>https://www.kantar.com/inspiration/research-services/what-is-pilot-testing-pf</link>
      <guid>https://www.kantar.com/inspiration/research-services/what-is-pilot-testing-pf</guid>
      <pubDate>Wed, 24 Jun 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Learn why pilot testing is essential for improving survey quality, reducing bias, and validating research before full launch.]]></description>
      
    </item>
    <item>
      <title><![CDATA[Breaking down barriers: What can the right chief marketing objective do for you?]]></title>
      <link>https://www.kantar.com/inspiration/brands/brandz-chief-marketing-objectives</link>
      <guid>https://www.kantar.com/inspiration/brands/brandz-chief-marketing-objectives</guid>
      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Identify your brand’s biggest barrier to growth and choose the right marketing objective to unlock stronger, more sustainable results with Kantar BrandZ]]></description>
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    <item>
      <title><![CDATA[Mastering momentum: what can Future Power do for you?]]></title>
      <link>https://www.kantar.com/inspiration/brands/mastering-momentum-future-power</link>
      <guid>https://www.kantar.com/inspiration/brands/mastering-momentum-future-power</guid>
      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Predicting brand growth before it happens]]></description>
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    </item>
    <item>
      <title><![CDATA[What is sample size? ]]></title>
      <link>https://www.kantar.com/inspiration/research-services/what-is-sample-size-pf</link>
      <guid>https://www.kantar.com/inspiration/research-services/what-is-sample-size-pf</guid>
      <pubDate>Mon, 15 Jun 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Learn what sample size means, why it matters in research, and how Kantar ensures accurate, reliable insights for confident decisions.]]></description>
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    </item>
    <item>
      <title><![CDATA[GLP-1s globally: Five new international research headlines]]></title>
      <link>https://www.kantar.com/inspiration/consumer/glp1s-globally-five-new-international-research-headlines</link>
      <guid>https://www.kantar.com/inspiration/consumer/glp1s-globally-five-new-international-research-headlines</guid>
      <pubDate>Fri, 05 Jun 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Discover top headlines from Kantar’s just-released study covering GLP-1 usages across US, Mexico, Brazil, the UK, Germany, China, and India.]]></description>
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    </item>
    <item>
      <title><![CDATA[Innovating at the speed of culture and technology]]></title>
      <link>https://www.kantar.com/inspiration/innovation/innovating-at-the-speed-of-culture-and-technology</link>
      <guid>https://www.kantar.com/inspiration/innovation/innovating-at-the-speed-of-culture-and-technology</guid>
      <pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Six principles for building Meaningful Difference in a faster world   ]]></description>
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    </item>
    <item>
      <title><![CDATA[Experience disruption: How Octopus achieved stunning growth from exceptional service]]></title>
      <link>https://www.kantar.com/inspiration/experience/how-octopus-achieved-stunning-growth</link>
      <guid>https://www.kantar.com/inspiration/experience/how-octopus-achieved-stunning-growth</guid>
      <pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Utilities may not look like a hotspot for disruption, yet a new superstar is emerging.]]></description>
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    </item>
    <item>
      <title><![CDATA[Future Proof: Insights from Global Brand Builders]]></title>
      <link>https://www.kantar.com/inspiration/brands/insights-from-global-brand-builders-2026</link>
      <guid>https://www.kantar.com/inspiration/brands/insights-from-global-brand-builders-2026</guid>
      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Discover how the world’s most valuable brands are driving growth, with exclusive insights from C‑suite leaders. Watch or listen to the full BrandZ interview series.]]></description>
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    </item>
    <item>
      <title><![CDATA[The power of the crowd: Understanding today’s live sports attenders ]]></title>
      <link>https://www.kantar.com/inspiration/research-services/understanding-live-sports-attenders-pf</link>
      <guid>https://www.kantar.com/inspiration/research-services/understanding-live-sports-attenders-pf</guid>
      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[ Explore who live sports attenders are, why they show up in person, and how live experiences are reshaping the way fans engage with sports.]]></description>
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    <item>
      <title><![CDATA[The matchbox Indian men are holding – and what it means for brands]]></title>
      <link>https://www.kantar.com/inspiration/qualitative/indian-men-masculinity-and-brands</link>
      <guid>https://www.kantar.com/inspiration/qualitative/indian-men-masculinity-and-brands</guid>
      <pubDate>Thu, 28 May 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[A sharp look at Indian masculinity, cultural pressure, and the gap brands must bridge to stay relevant. Read the full analysis.]]></description>
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