Kantar – Perspectives & Inspirations https://www.kantar.com/Inspiration Explore the Kantar point of view. en <![CDATA[Cannes Lions 2025: Top five themes for marketers]]> https://www.kantar.com/inspiration/advertising-media/cannes-lions-2025-top-five-themes-for-marketers https://www.kantar.com/inspiration/advertising-media/cannes-lions-2025-top-five-themes-for-marketers Tue, 30 Jun 2026 00:00:00 GMT <![CDATA[More than just a moment: The long game of cultural capital ]]> https://www.kantar.com/inspiration/brands/the-long-game-of-cultural-capital https://www.kantar.com/inspiration/brands/the-long-game-of-cultural-capital Tue, 30 Jun 2026 00:00:00 GMT <![CDATA[What is pilot testing?]]> https://www.kantar.com/inspiration/research-services/what-is-pilot-testing-pf https://www.kantar.com/inspiration/research-services/what-is-pilot-testing-pf Wed, 24 Jun 2026 00:00:00 GMT <![CDATA[Breaking down barriers: What can the right chief marketing objective do for you?]]> https://www.kantar.com/inspiration/brands/brandz-chief-marketing-objectives https://www.kantar.com/inspiration/brands/brandz-chief-marketing-objectives Thu, 18 Jun 2026 00:00:00 GMT <![CDATA[Mastering momentum: what can Future Power do for you?]]> https://www.kantar.com/inspiration/brands/mastering-momentum-future-power https://www.kantar.com/inspiration/brands/mastering-momentum-future-power Thu, 18 Jun 2026 00:00:00 GMT <![CDATA[What is sample size? ]]> https://www.kantar.com/inspiration/research-services/what-is-sample-size-pf https://www.kantar.com/inspiration/research-services/what-is-sample-size-pf Mon, 15 Jun 2026 00:00:00 GMT <![CDATA[GLP-1s globally: Five new international research headlines]]> https://www.kantar.com/inspiration/consumer/glp1s-globally-five-new-international-research-headlines https://www.kantar.com/inspiration/consumer/glp1s-globally-five-new-international-research-headlines Fri, 05 Jun 2026 00:00:00 GMT <![CDATA[Innovating at the speed of culture and technology]]> https://www.kantar.com/inspiration/innovation/innovating-at-the-speed-of-culture-and-technology https://www.kantar.com/inspiration/innovation/innovating-at-the-speed-of-culture-and-technology Thu, 04 Jun 2026 00:00:00 GMT <![CDATA[Experience disruption: How Octopus achieved stunning growth from exceptional service]]> https://www.kantar.com/inspiration/experience/how-octopus-achieved-stunning-growth https://www.kantar.com/inspiration/experience/how-octopus-achieved-stunning-growth Thu, 04 Jun 2026 00:00:00 GMT <![CDATA[Future Proof: Insights from Global Brand Builders]]> https://www.kantar.com/inspiration/brands/insights-from-global-brand-builders-2026 https://www.kantar.com/inspiration/brands/insights-from-global-brand-builders-2026 Tue, 02 Jun 2026 00:00:00 GMT