Kantar – Perspectives & Inspirations https://www.kantar.com/Inspiration Explore the Kantar point of view. en <![CDATA[Breaking down barriers: What can the right chief marketing objective do for you?]]> https://www.kantar.com/inspiration/brands/brandz-chief-marketing-objectives https://www.kantar.com/inspiration/brands/brandz-chief-marketing-objectives Wed, 10 Jun 2026 00:00:00 GMT <![CDATA[GLP-1s globally: Five new international research headlines]]> https://www.kantar.com/inspiration/consumer/glp1s-globally-five-new-international-research-headlines https://www.kantar.com/inspiration/consumer/glp1s-globally-five-new-international-research-headlines Fri, 05 Jun 2026 00:00:00 GMT <![CDATA[Innovating at the speed of culture and technology]]> https://www.kantar.com/inspiration/innovation/innovating-at-the-speed-of-culture-and-technology https://www.kantar.com/inspiration/innovation/innovating-at-the-speed-of-culture-and-technology Thu, 04 Jun 2026 00:00:00 GMT <![CDATA[Experience disruption: How Octopus achieved stunning growth from exceptional service]]> https://www.kantar.com/inspiration/experience/how-octopus-achieved-stunning-growth https://www.kantar.com/inspiration/experience/how-octopus-achieved-stunning-growth Thu, 04 Jun 2026 00:00:00 GMT <![CDATA[Future Proof: Insights from Global Brand Builders]]> https://www.kantar.com/inspiration/brands/insights-from-global-brand-builders-2026 https://www.kantar.com/inspiration/brands/insights-from-global-brand-builders-2026 Tue, 02 Jun 2026 00:00:00 GMT <![CDATA[The power of the crowd: Understanding today’s live sports attenders ]]> https://www.kantar.com/inspiration/research-services/understanding-live-sports-attenders-pf https://www.kantar.com/inspiration/research-services/understanding-live-sports-attenders-pf Tue, 02 Jun 2026 00:00:00 GMT <![CDATA[The matchbox Indian men are holding – and what it means for brands]]> https://www.kantar.com/inspiration/qualitative/indian-men-masculinity-and-brands https://www.kantar.com/inspiration/qualitative/indian-men-masculinity-and-brands Thu, 28 May 2026 00:00:00 GMT <![CDATA[Closing the marketing confidence gap]]> https://www.kantar.com/inspiration/advertising-media/closing-the-marketing-confidence-gap https://www.kantar.com/inspiration/advertising-media/closing-the-marketing-confidence-gap Tue, 26 May 2026 00:00:00 GMT <![CDATA[Mary Kyriakidi on AI Agents, GEO and the Future of Branding]]> https://www.kantar.com/inspiration/brands/mary-kyriakidi-on-ai-agents-geo-and-the-future-of-branding https://www.kantar.com/inspiration/brands/mary-kyriakidi-on-ai-agents-geo-and-the-future-of-branding Tue, 26 May 2026 00:00:00 GMT <![CDATA[Where sports fans gather: Who chooses the pub over the couch]]> https://www.kantar.com/inspiration/research-services/where-sports-fans-gather-pf https://www.kantar.com/inspiration/research-services/where-sports-fans-gather-pf Wed, 20 May 2026 00:00:00 GMT